57
blue scarf
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Price range
Great$4.86–$58.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,590.62avg incumbent reviews — the moat a new listing must climb
Market size
Okay$258K$258K/yr · 585K searches
Avg price
Okay$11.81avg listing price — sweet spot $15–$100
Growth
Okay+17.9%90-day search growth — must beat 0% to launch
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad6.1%return rate — above 5% kills the launch gate