45
blue mask
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great$4.92–$47.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.45avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Review moat
Bad14,264.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$55K$55K/yr · 67K searches
Signals Low Review Barrier