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blue leotard
Skip itHigh returns (10.9%) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$17.24avg listing price — sweet spot $15–$100
Price range
Good$9.98–$27.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,038.31avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$34K$34K/yr · 127K searches
Returns
Bad10.9%return rate — above 5% kills the launch gate
Signals High Returns