46
blue jacket
Skip itHigh returns (12.1%) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$30.45avg listing price — sweet spot $15–$100
Price range
Great$11.08–$57.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad$98K$98K/yr · 766K searches
Review moat
Bad6,261.02avg incumbent reviews — the moat a new listing must climb
Growth
Bad-33.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad12.1%return rate — above 5% kills the launch gate