46
blue cropped cardigan
Skip itHigh returns (10.2%) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$21.28avg listing price — sweet spot $15–$100
Price range
Great$13.14–$34.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+17.0%90-day search growth — must beat 0% to launch
Review moat
Bad5,315.08avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$48K$48K/yr · 145K searches
Returns
Bad10.2%return rate — above 5% kills the launch gate
Signals High Returns