52
blue bow tie
Worth a lookShows a fragmented shelf (top 5 take 32% of clicks), but high returns (6.8%) keeps it on the watch list.
Competition
Great32%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Growth
Good+46.9%90-day search growth — must beat 0% to launch
Price range
Good$4.08–$37.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.14avg listing price — sweet spot $15–$100
Review moat
Okay2,713.96avg incumbent reviews — the moat a new listing must climb
Market size
Okay$133K$133K/yr · 230K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.8%return rate — above 5% kills the launch gate