50
blue bodycon dress
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but high returns (22.4%) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Avg price
Incredible$31.73avg listing price — sweet spot $15–$100
Price range
Great$8.81–$61.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,378.74avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Market size
Bad$24K$24K/yr · 372K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad22.4%return rate — above 5% kills the launch gate