50
blue bob wig
Worth a lookShows beatable incumbent ratings (4.1★), but high returns (7.9%) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good$14.04avg listing price — sweet spot $15–$100
Price range
Good$9.04–$24.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,906.02avg incumbent reviews — the moat a new listing must climb
Market size
Okay$131K$131K/yr · 208K searches
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Returns
Bad7.9%return rate — above 5% kills the launch gate
Signals High Returns