40
blippi costume
Skip itSoft demand (-17.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.78avg listing price — sweet spot $15–$100
Price range
Great$6.67–$43.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good794.31avg incumbent reviews — the moat a new listing must climb
Market size
Okay$159K$159K/yr · 320K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.2%return rate — above 5% kills the launch gate
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Signals High Returns