37
blaze orange beanie
Skip itSoft demand (-70.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.05avg listing price — sweet spot $15–$100
Price range
Great$5.02–$84.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Okay4.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad14,651.96avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 105K searches
Growth
Bad-70.4%90-day search growth — must beat 0% to launch