45
black yankees hat
Skip itSoft demand (-0.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.16avg listing price — sweet spot $15–$100
Price range
Great$10.35–$62.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great30%top-5 click share — an open shelf
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,506.62avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$128K$128K/yr · 126K searches
Returns
Okay5.0%return rate — above 5% kills the launch gate
Growth
Bad-0.2%90-day search growth — must beat 0% to launch