47
black wool socks
Skip itSoft demand (-67.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great$17.36avg listing price — sweet spot $15–$100
Price range
Great$10.67–$29.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,667.55avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 88K searches
Growth
Bad-67.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand