46
black trench coat
Skip itSoft demand (-56.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Great$54.11avg listing price — sweet spot $15–$100
Price range
Great$28.40–$118.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,202.86avg incumbent reviews — the moat a new listing must climb
Market size
Bad$81K$81K/yr · 2.5M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-56.7%90-day search growth — must beat 0% to launch
Returns
Bad21.1%return rate — above 5% kills the launch gate