54
black tie
Worth a lookShows searches that convert (11.0% search→purchase), but high returns (5.1%) keeps it on the watch list.
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 1.1M searches
Price range
Good$4.81–$35.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.6%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.48avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,787.14avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.1%return rate — above 5% kills the launch gate
Signals High Returns