36
black silk pajamas for women
Skip itSoft demand (-36.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$17.40avg listing price — sweet spot $15–$100
Price range
Great$10.66–$35.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay3,019.56avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.2%return rate — above 5% kills the launch gate
Market size
Bad$79K$79K/yr · 336K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.9%90-day search growth — must beat 0% to launch
Signals High Returns