55
black silk dress
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but high returns (31.6%) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Price range
Incredible$16.31–$83.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.83avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good666.36avg incumbent reviews — the moat a new listing must climb
Growth
Okay+19.1%90-day search growth — must beat 0% to launch
Market size
Bad$36K$36K/yr · 719K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad31.6%return rate — above 5% kills the launch gate