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black short wig

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High returns (10.8%) — this niche doesn't clear our bar today.

Market size 12Growth 25Conversion 35Competition 89Returns 4Price range 82Avg price 81Brand share 71Review moat 46Quality gap 91

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great26%

top-5 click share — an open shelf

Price range

Great$8.94–$46.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.35

avg listing price — sweet spot $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,906.35

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Growth

Okay+0.2%

90-day search growth — must beat 0% to launch

Market size

Bad$47K

$47K/yr · 99K searches

Returns

Bad10.8%

return rate — above 5% kills the launch gate

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