40
black shirts for boys
Skip itHigh returns (10.8%) — this niche doesn't clear our bar today.
Growth
Good+36.3%90-day search growth — must beat 0% to launch
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Good1,260.54avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.01avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$6.06–$21.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$42K$42K/yr · 104K searches
Returns
Bad10.8%return rate — above 5% kills the launch gate