55
black shirt
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but a deep review moat (25,554 avg reviews) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$6.37–$48.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.08avg listing price — sweet spot $15–$100
Market size
Good$365K$365K/yr · 2.2M searches
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad25,554.35avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand