51
black shades
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but prices mostly outside the sweet spot ($6.09–$430.54) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$19.39avg listing price — sweet spot $15–$100
Growth
Good+30.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$107K$107K/yr · 222K searches
Review moat
Okay3,981.04avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.3%return rate — above 5% kills the launch gate
Price range
Bad$6.09–$430.54cheapest to priciest tracked listing — scored on the share inside $15–$100