50
black shades men
Worth a lookShows a sweet-spot price point ($52.82 avg), but prices mostly outside the sweet spot ($8.70–$430.54) keeps it on the watch list.
Avg price
Great$52.82avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$233K$233K/yr · 173K searches
Review moat
Okay3,217.88avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$8.70–$430.54cheapest to priciest tracked listing — scored on the share inside $15–$100