38
black pocket square
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Growth
Good+36.7%90-day search growth — must beat 0% to launch
Review moat
Okay1,775avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad$8.47avg listing price — sweet spot $15–$100
Returns
Bad6.2%return rate — above 5% kills the launch gate
Price range
Bad$4.20–$17.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$42K$42K/yr · 41K searches
Signals High Returns