Skip to content
42

black pencil skirt

Skip it

High returns (19.0%) — this niche doesn't clear our bar today.

Market size 11Growth 23Conversion 8Competition 85Returns 0Price range 81Avg price 90Brand share 60Review moat 24Quality gap 79

Avg price

Great$20.81

avg listing price — sweet spot $15–$100

Competition

Great30%

top-5 click share — an open shelf

Price range

Great$9.86–$38.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,322.06

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

Market size

Bad$46K

$46K/yr · 367K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad19.0%

return rate — above 5% kills the launch gate

Trend