60
black parasol
Worth a lookShows a sweet-spot price point ($30.81 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$30.81avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Growth
Great+73.2%90-day search growth — must beat 0% to launch
Review moat
Good734.47avg incumbent reviews — the moat a new listing must climb
Price range
Good$13.47–$139.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Bad$94K$94K/yr · 230K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand