Skip to content
40

black oval sunglasses

Skip it

A small market ($42K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 39Conversion 22Competition 66Returns 16Price range 79Avg price 76Brand share 32Review moat 69Quality gap 40

Price range

Great$9.22–$38.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.52

avg listing price — sweet spot $15–$100

Review moat

Good724.35

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.9%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Returns

Bad7.4%

return rate — above 5% kills the launch gate

Market size

Bad$42K

$42K/yr · 153K searches

Products