Skip to content
40

black onyx bracelet

Skip it

Soft demand (-17.6% this quarter) — this niche doesn't clear our bar today.

Market size 17Growth 16Conversion 16Competition 48Returns 43Price range 76Avg price 94Brand share 48Review moat 70Quality gap 53

Avg price

Great$22.70

avg listing price — sweet spot $15–$100

Price range

Great$5.15–$116.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good697.81

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Market size

Bad$68K

$68K/yr · 242K searches

Growth

Bad-17.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Reviews