46
black jacket
Skip itSoft demand (-48.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Incredible$28.33avg listing price — sweet spot $15–$100
Price range
Great$11.35–$51.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$135K$135K/yr · 1.1M searches
Review moat
Bad5,926.29avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad11.0%return rate — above 5% kills the launch gate
Growth
Bad-48.2%90-day search growth — must beat 0% to launch