55
black dress for kids
Worth a lookShows a fragmented shelf (top 5 take 6% of clicks), but high returns (14.2%) keeps it on the watch list.
Competition
Incredible6%top-5 click share — an open shelf
Avg price
Great$21.10avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great$6.89–$55.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good768.01avg incumbent reviews — the moat a new listing must climb
Growth
Good+39.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$125K$125K/yr · 384K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad14.2%return rate — above 5% kills the launch gate