40
black crewneck
Skip itSoft demand (-47.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$16.83avg listing price — sweet spot $15–$100
Price range
Good$6.61–$34.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad10,831avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.4%return rate — above 5% kills the launch gate
Market size
Bad$64K$64K/yr · 316K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-47.4%90-day search growth — must beat 0% to launch
Signals High Returns