51
black cologne for men
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Market size
Great$1.5M$1.5M/yr · 941K searches
Avg price
Great$68.39avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good3.0%return rate — above 5% kills the launch gate
Price range
Okay$9.59–$267.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Review moat
Bad4,677.08avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price