60
black cardigan for women
Worth a lookShows a sweet-spot price point ($20.76 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$20.76avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great$9.95–$36.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Market size
Great$1.0M$1.0M/yr · 2.7M searches
Growth
Good+28.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,237.3avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad9.5%return rate — above 5% kills the launch gate