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black button down shirt men
Skip itHigh returns (11.5%) — this niche doesn't clear our bar today.
Avg price
Great$18.43avg listing price — sweet spot $15–$100
Price range
Great$13.16–$26.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$360K$360K/yr · 1.5M searches
Growth
Good+20.5%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,576.04avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad11.5%return rate — above 5% kills the launch gate
Signals High Returns