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black bob wig
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$26.43avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$8.94–$87.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,144.01avg incumbent reviews — the moat a new listing must climb
Market size
Okay$256K$256K/yr · 490K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Returns
Bad9.4%return rate — above 5% kills the launch gate