50
black and white wig
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but high returns (12.7%) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.78avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great29%top-5 click share — an open shelf
Price range
Great$9.84–$114.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good968.48avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Market size
Bad$69K$69K/yr · 202K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad12.7%return rate — above 5% kills the launch gate