36
black and white tie
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Avg price
Good$13.78avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,812.76avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.22–$18.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad7.2%return rate — above 5% kills the launch gate
Market size
Bad$56K$56K/yr · 129K searches
Signals High Returns