48
black and white socks
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.43avg listing price — sweet spot $15–$100
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Price range
Okay$6.38–$21.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,345.53avg incumbent reviews — the moat a new listing must climb
Market size
Bad$65K$65K/yr · 126K searches