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black and white maxi dress
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but high returns (21.6%) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible$34.95avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Good+33.0%90-day search growth — must beat 0% to launch
Price range
Good$14.16–$163.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,261.54avg incumbent reviews — the moat a new listing must climb
Market size
Bad$35K$35K/yr · 764K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad21.6%return rate — above 5% kills the launch gate