45
black and white cardigan womens
Skip itHigh returns (9.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.89avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great$9.61–$59.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,106.96avg incumbent reviews — the moat a new listing must climb
Market size
Bad$44K$44K/yr · 238K searches
Growth
Bad-28.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad9.7%return rate — above 5% kills the launch gate