47
birthday girl shirt
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Review moat
Great469.24avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.46avg listing price — sweet spot $15–$100
Price range
Good$7.05–$29.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$234K$234K/yr · 1.7M searches
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale