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big sister sweater
Skip itSoft demand (-84.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.21avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Great$8.05–$35.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good526.29avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$43K$43K/yr · 228K searches
Growth
Bad-84.7%90-day search growth — must beat 0% to launch