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big sister shirt
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Review moat
Good561.44avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.13avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$8.26–$22.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$182K$182K/yr · 1.4M searches
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale