30
big bird costume
Skip itHigh returns (14.6%) — this niche doesn't clear our bar today.
Avg price
Incredible$40.57avg listing price — sweet spot $15–$100
Review moat
Great236.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$12.72–$148.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Market size
Bad$8K$8K/yr · 171K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad14.6%return rate — above 5% kills the launch gate