48
best friend charms
Skip itA small market ($74K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$36.60avg listing price — sweet spot $15–$100
Price range
Great$10.02–$89.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good854.74avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 46K searches