40
beret hats for women
Skip itSoft demand (-41.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.16–$26.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.55avg listing price — sweet spot $15–$100
Market size
Okay$237K$237K/yr · 1.2M searches
Review moat
Okay1,960.07avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad8.8%return rate — above 5% kills the launch gate
Growth
Bad-41.5%90-day search growth — must beat 0% to launch
Signals High Returns