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benjamin franklin costume kids
Worth a lookShows a thin review moat (109 avg reviews), but a small market ($15K/yr) keeps it on the watch list.
Review moat
Great109.17avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$28.89avg listing price — sweet spot $15–$100
Growth
Great+84.7%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$5.98–$43.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Returns
Bad9.2%return rate — above 5% kills the launch gate
Market size
Bad$15K$15K/yr · 19K searches
Signals High Returns