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ben franklin wig
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+135.8%90-day search growth — must beat 0% to launch
Avg price
Great$21.49avg listing price — sweet spot $15–$100
Review moat
Great233.78avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.98–$51.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad8.7%return rate — above 5% kills the launch gate
Market size
Bad$41K$41K/yr · 31K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand