57
belt
Launch itA $6.7M/yr market growing +10.9% this quarter with returns at 3.4% — clears our launch bar.
Market size
Incredible$6.7M$6.7M/yr · 18.9M searches
Competition
Great30%top-5 click share — an open shelf
Price range
Great$8.15–$53.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.52avg listing price — sweet spot $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad15,776.14avg incumbent reviews — the moat a new listing must climb