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belly button ring
Launch itA $3.9M/yr market growing +3.5% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible$3.9M$3.9M/yr · 9.4M searches
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.23–$24.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,439.91avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.72avg listing price — sweet spot $15–$100
Growth
Okay+3.5%90-day search growth — must beat 0% to launch