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belle wig
Skip itHigh returns (14.6%) — this niche doesn't clear our bar today.
Avg price
Great$20.33avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$11.63–$24.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good972.65avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.8%90-day search growth — must beat 0% to launch
Market size
Bad$12K$12K/yr · 23K searches
Returns
Bad14.6%return rate — above 5% kills the launch gate