39
beige scarf
Skip itSoft demand (-59.7% this quarter) — this niche doesn't clear our bar today.
Price range
Great$4.93–$66.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$13.67avg listing price — sweet spot $15–$100
Review moat
Okay2,126.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Returns
Bad7.6%return rate — above 5% kills the launch gate
Market size
Bad$58K$58K/yr · 129K searches
Growth
Bad-59.7%90-day search growth — must beat 0% to launch
Signals High Returns